Isobella & Chloe’s Fall Collection, available at retail stores now, features our interpretation of sisterhood styles. For traditionalists that want to have their girls (or multiples) occasionally dressed in matching outfits we offer the same styles in a range of sizes. However, we recommend celebrating the sister bond by wearing outfits that complement each other, yet recognize the changing tastes of big sis and the girls’ individual personalities.


An example of our sister sets is Cheyenne in turquoise with on-trend wild animal print accents. (Style 8306, at left, in sizes 3M to 6X; Style 8307 in 4X to 14.)

To find a store near you, go to

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Photo Courtesy of goo goo gaa gaa.

goo goo gaa gaa:
Wisconsin Store Grows Along with its Customers’ Families

Just like babies grow up and change, our boutique has also grown and changed in the nine years we have been open. We focused more on babies and toddlers when we started and now, as our customers’ children have gotten older, we have expanded our sizes and offerings to grow with them. Our plan has always been to be a destination for customers to find something wonderfully unique for the special occasions in a child’s life. Whether it is designing a nursery, picking the perfect baby shower gift, selecting a precious come home outfit for a newborn, finding an heirloom christening outfit, celebrating birthdays, dressing a family for photo shoots, attending weddings and formal events or just a great outfit for the first day of school, we strive to offer just the right merchandise.

We feel honored to have become close friends with so many amazing families in the southeast Wisconsin area.  Seeing brand new precious babies every single day is my absolute favorite part of my job!  Every single one is truly a miracle.

Photo Courtesy of goo goo gaa gaa. by Melanie Sikma Photography.

Isobella and Chloe is a brand that we LOVE!  It is our most popular brand with moms.  The soft, drapey fabric in gorgeous colors is what consistently draws customer to the line.  Styles are always fresh, exciting and picture perfect!  Since the line starts at 3-month sizing and goes up to size 14, it is easy to coordinate sisters in outfits perfect for their age and attitude.  As an owner, I appreciate the fact that I can call and usually get additional sizes shipped in season if we are sold out.  It really helps the line sell through.

The addition of matching hair accessories to complement the dresses works great for us.  My sales rep, Kathy Fedoryshyn, does a private buying set up for me each season and I love it because I can schedule a couple of hours to really look at the line and plan my buying without having to cram it into a busy market week and share samples with other buyers. Flexible buying allows me to add multiple pieces in the popular sizes and start and stop size runs to fit our customer’s buying habits. Not having rigid pre-packs is awesome.

Isobella and Chloe’s patient staff on the other end of the phone never minds checking inventory, often 2 to 3 times a day, for a customer in the store trying to decide on dresses for a group of girls.  Shipping is wonderful, too!  The professional photos they offer each season of every single piece in the line definitely makes this brand easy to promote on our website and Facebook page.

Photo Courtesy of goo goo gaa gaa. by Melanie Sikma Photography.

Now, if we could only get them to do a matching shirt or tie for the boys in the family…..:)

goo goo gaa gaa Children’s Boutique
Towne Centre
18905 W. Capitol Drive
Brookfield, WI  53122 
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Raspberry Limeaid, from our Spring 2014 Collection, is in this inspiring Always commercial, entitled #LikeAGirl. It’s a empowering viral campaign about how we can teach our girls to believe and strengthen themselves! Click on the image below to view the entire commercial.  Please join the Twitter conversation here on what it means to do things #LikeAGirl, and tag us @IsobellaChloe.


Here is the commercial topic/description on the Always YouTube channel that was Published on Jun 26, 2014.

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”

So tell us… what do YOU do #LikeAGirl?

For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls.
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We just wanted to share a media spot that our very special Isobella & Chloe dress appeared in!

Here we are in this fight scene in the very funny and super charming romcom, Crazy Stupid Love. Our dress shows up during a party scene, and it’s a definite scene-stealer! Please click on the image below to view the scene in its entirety. It’s the perfect tea party outfit that your girl can pair with a cute tiara, so that she can attend parties like the elegant little princess she is!


If you spot Isobella & Chloe in the media, please share!

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GIRLS CAN WIN ISOBELLA & CHLOE OUTFITS EVERY MONTH FOR A YEAR! Isobella & Chloe is looking for three wonderful girls in the newborn-4T, 4-6X, and 7-14 categories to become the Isobella & Chloe Brand Ambassador. We have already seen so many beautiful and interesting girls in the Isobella & Chloe Ambassador contest. Here are some submissions that we’ve received so far.


Have a daughter or know a daughter between the ages of newborn and 14 years of age? To participate, go to Isobella & Chloe’s Facebook page and click on the “Ambassador Contest” tab above or on the sidebar, or simply click here. Contest submission ends on Sept. 15, and voting will be open from September 16 to October 15. Please share with your friends and followers!

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