Super Bowl XLIX delivered the highest overnight rating in history. In an intense game where the world’s best athletes faced off, the New England Patriots beat the Seattle Seahawks 28-24. And, in between all that action and excitement, we saw stellar performances at the halftime show and brilliant commercials, such as the Always #likeagirl Super Bowl commercial.
We are super psyched to have our Isobella & Chloe’s Spring 2014 Raspberry Limeaid dress featured in Always’ Super Bowl commercial! It’s a empowering viral campaign about how we can teach our girls to believe and strengthen themselves! Click on the image below to view the entire commercial. Please join the Twitter conversation here on what it means to do things #LikeAGirl, and tag us @IsobellaChloe.
Click the image below to see the full commercial:
Here is the commercial topic/description on the Always YouTube channel.
Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.
“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”
So tell us… what do YOU do #LikeAGirl?
For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls.
Find out more at http://www.always.com/en-us/likeagirl…