Category Archives: Inspiration

Inspiration

Weekly Inspiration

Applique is a fully responsive Fashion blog theme that designed with style publishers in mind! We keep things simple and elegant to make sure any fashion blogger—even those without IT background, can use it. We believe that a blog theme, should feel fluid, light, and intuitive. That’s what we are aiming to make with applique, using clean code and detailed designs in each our custom features maintaining balance between design and technology. We present to you Applique our most elegant theme yet. 5 Ways Applique will help you grow your fashion blog:

1. Add beauty right off the bat

Add beauty right off the bat! Applique is easy to install and customize. Yup, you will just need 5 minutes for the installation and Applique’s customization via WordPress Live Customizer. By using WordPress Customizer manage all aspects of your site using a live previewer, so you can see exactly how that logo, font, or layout will look before you publish. Customization made easy! Applique giving you the power to customize your blog with various elements option to create in an effortlessly timeless style, and unlimited color options. Besides, you will get exactly the same Applique’s demo content.

2. Improve your blog performance

Improve your blog speed performance and Google rank. To get these performances, first Applique is compatible with SEO (Search Engine Optimization). SEO will help your own blog increase your search engine visibility, drive more traffic to your blog and generate more leads and sales for your business (if you’d like to leverage your blog to grow your business). Blog is only getting better because it puts a focus on content. Although, SEO is only a part of blog, it offers great information and advice. Now, content is so crucial for blogging and SEO will be one not to miss.

Second, ensuring your site is Mobile-Friendly! Because Google began rolling out its “mobile-friendly” update, which makes mobile-friendliness a stronger ranking factor for mobile searches. Applique is designed to be mobile-friendly for your blog to get easy affected by Google’s mobile friendly. These days includes Mobile, it’s not an option. Today should be Mobile Friendly, of course, it has to!

Third, Applique is created not only with clean code, but also without bloated plugins/features. It will make a good performance for your blog site.

3. Monetize your blog

If you’d like to leverage your blog to grow your business, monetize your blog! Earn money from your passion is the best avenue to start affiliate marketing. This is one of the easiest and most common ways to make money blogging. Affiliate marketing is about sell or promotes someone else’s stuff and gets paid for doing it, simple. Applique provides you the Affiliate Metabox to place in post and page of your site. To using this Affiliate Metabox, you have to create your account first in ShopStyle Affiliate Program. Because of Applique is already compatible with ShopStyle. More than just easy!

Applique is also has the Multiple Advertising Space, place in header, footer, and sidebar. Most Bloggers and you can also set aside a portion of their page for marketers to buy as party of a paid advertising campaign.

4. Connect with your readers

Connect with your readers! Keep your reader engaged in your blog. Applique is integrated with social media share buttons to keep you easy to use, just simply copy & paste your account social URL. It will appear at your post, easy connects to your reader, if they want to share your post to their social media with one click. Beside, you can use WordPress or Disqus Comment system to communicate with them. Aim to make commenting easier and more interactive. Also Applique has full-width Instagram Feed places at the bottom of your blog (footer area). You can sort Instagram photo by ‘Newest to oldest’ or ‘Random’, it’s depend on what you want. Also you can set your number of photos and number of columns that will appear. It’s easy customizing! Another feature is Sticky Navigation, it will make your blog quicker to navigate. Of course, keeping readers able to find what they’re looking for quicker when they didn’t have to scroll back to top of the page. It can have a big impact on readers. The last is Sidebar & Social Media, it provides easy access to any section of the blog. It will make easier for reader to get specific information what they want to read.

5. Add more features to your blog

Add more features to your blog without coding skills needed! Applique has 4 possibilities of different types of posts: standard, audio, video, and gallery. Once you published your posts, these will appear in full-width Featured Post Slider. This feature is support for using a representative your featured image of your posts, and the default will show your latest posts. Besides, you can create your widget area at your sidebar and front-page template. And Applique has Beautiful Archive with Advanced Search, easy to search the specific post or page that you need. It comes with the drop-down category and selects date options. For the accent border, Applique has 2 styles, light & bold. You can choose your border that you want the most!

Inspiration

Voted Best Dresswear for 2014 Earnie Awards

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Earnie Awards for Best Dresswear 2014
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Curly Girls’ Wendi Cooper and Cassie Donovan accepting award at the ENK show in NY on Oct. 20

Thank you to all our wonderful Isobella & Chloe supporters for voting us as the Best Dresswear brand in the 2014 Earnie Awards for the third year in a row! Here are pictures of the Curly Girls team accepting the award at the Awards Ceremony held at ENK NY on October 20. It was great celebrating with all the winners and nominees.

Earnshaw’s has a long, respected history in the children’s business with more than ninety-five years of editorial coverage and support for the children’ wear business. Thank you for continuing to invest in the Earnie Awards, an industry tradition that we look forward to every year!

This Earnie award is earned and shared by all of us. We appreciate the recognition and motivation the Earnie Awards provide for the Isobella & Chloe team to continue to grow, learn and enhance our business and consumer relationships. Our success is a reflection of the success of our retailers. Helping our retailers increase their sales is a serious responsibility for us and we look forward to a mutually-beneficial future together.

Inspiration

A Celebration of Individuality, Sisterhood, and Friendship

Our beloved Isobella & Chloe sisters back in Spring 2011.
Our beloved Isobella & Chloe sisters back in Spring 2011.

Several years ago, our family bought Best of Chums, known for its clever and whimsical knitted gift sets, booties, tees and hats. Although Best of Chums International remains our corporate banner, our vision for our girls’ apparel is now centered around dresses for both informal and special occasions and swimwear, both under the Isobella & Chloe brand name.

Many are curious about who Isobella & Chloe are to our business. Actually, we chose these girl’s names as a fictitious, yet symbolic namesakes the essence of our brand. At the time, I thought the names were just pretty names for our beautiful dress collection. But as the years have passed, I realize that our brand name reminds me of sisterhood, girlfriends, families and how all children grow up expressing their individual gifts, talents and most of all, unique personalities.

Isobella & Chloe universally connotes to me a girl’s diversity of interests, activities and most of all, families. To some, “Isobella” may sound sophisticated, fancy, polite, elegant and a bit mysterious. While “Chloe” reflects a mirror opposite defined by fun, sweetness, adventure and natural beauty. Whatever the interpretation, Isobella & Chloe the brand celebrates the unique personality of every young girl. Our dress collections reflect this diversity with a combination of everyday casual wear and beautiful dresses that become part of life’s most memorable days and nights.

Our active wear is designed for daily comfort, school day activities and casual indoor or outdoor adventures. While our fancier lines are crafted with unique finishing touches and fabrics perfect for special occasions, holidays, family gatherings, parties, afternoon teas and portraits.  We even celebrate sisters, with coordinating styles that both complement and contrast both the similarities and differences among siblings.

Isobella & Chloe.  Growing up through the years is a lot of what we have in common, while the path we take makes us who we are, standing apart from the crowd.

Isobella & Chloe.  Belief in the importance of family. Recognition of girls learning from and living life to the fullest.  Liking how they look and loving themselves everyday, anywhere . . . expressing and celebrating self esteem and their unique personalities.

Share with others about the sisters and daughters in your family and the many ways you are both the same, and different.