Raspberry Limeaid, from our Spring 2014 Collection, is in this inspiring Always commercial, entitled #LikeAGirl. It’s a empowering viral campaign about how we can teach our girls to believe and strengthen themselves! Click on the image below to view the entire commercial. Please join the Twitter conversation here on what it means to do things #LikeAGirl, and tag us @IsobellaChloe.
Here is the commercial topic/description on the Always YouTube channel that was Published on Jun 26, 2014.
Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.
“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”
So tell us… what do YOU do #LikeAGirl?
For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls.
Find out more at http://www.always.com/en-us/likeagirl…